BFGoodrich© Tires took to twitter to engage with followers about driving fun on and off-road. We created a series of tweets that promoted new products and challenged followers to show us how play on the track, on the road and on the trail. Followers also were given a chance to win a brand new set of the tires and their own off-road adventure. The collection of tweets lead to more engaging web content hosted on or the BFGoodrich YouTube channel.