Almost every agency hungers for a car account. Enter BMW. The platform was, You'll Never Know Until You Do. An idea that nothing evokes the emotional, visceral, indescribable feeling you get from driving a BMW. The strategy, somehow entice people to get behind the wheel and feel what can't be described. Sounds easy right? Emotion just happens to be one of my things. I'm a poet and musician. Here are a few of my concepts that made it into the presentation to BMW.
Spoken Word Script