Each year during EMS Week organizations and the public take time out to thank the first responders, men and women, paid and volunteer, who put their lives on the line everyday to help others.

When others are sending these people gift baskets and thank you cards, how do you make your thank you standout, in addition to giving bigger and better baskets? The answer? You show them how you see them—as heroes.

 

:30 TV - This VO also ran as a radio spot.